Have you seen the latest Emporio Armani ad campaign poster featuring David Beckham? One word – HOT!!! When the ad was unveiled recently in San Francisco, hordes of female fans screamed into a delirium. I sure don’t blame them. This is the LA Galaxy star’s first US advertisement for the Italian designer. This three-year deal is rumoured to be worth about $40 million and his images will be plastered on billboards in cities like New York, London, LA, Milan, Paris, Rome and Tokyo. These promotional ads feature the hunk wearing tight and bulging white briefs at the beach. Here are some photos of David Beckham in Armani briefs.