Whenever we see activewear at the stores or online, we are often shown mannequins or images of lean bodies with abs. This is how many sportswear retailers market their clothes. Well, things are changing because last week, Nike introduced a female plus-size mannequin at its flagship Oxford Street store in London. This sports brand has a plus-sized range since 2017 but now shoppers can see the natural range that female bodies come in. Besides the plus-size mannequins, there are also mannequins with disabilities, which is a welcome addition in the sportswear industry. Nike has worked with high profile plus-sized influencers like Chloe Elliott.
